This Fund addresses post-pandemic recovery and aims to enable eligible DMCs and inbound tour operators to harness the latest VisitBritain consumer sentiment research to develop and market inbound consumer travel itineraries around Britain in 2022. It will encourage international tour operators to dial up the promotion of Britain in their programmes targeting France, Germany and United States.

This Fund addresses post-pandemic recovery and aims to enable eligible DMCs and inbound tour operators to harness the latest VisitBritain consumer sentiment research to develop and market inbound consumer travel itineraries around Britain in 2022. It will encourage international tour operators to dial up the promotion of Britain in their programmes targeting France, Germany and United States.

This project will develop tours for up to 16 travellers, tailored by target overseas market. The small group touring product will allow for bespoke experiences supporting smaller and privately owned accommodation providers as well as local restaurants.